What is SMO?
SMO's Full Form Social Media Optimization is This is a type of Promoting tool. With Social Media Optimization, you can promote your business or your website to Social Media. If you are looking for a good career, you can also do a course in Social Media Optimization. For this you must first have a Business or Website. With this help you can also earn very good earnings. From this, we can use social networking sites to promote a good website or blog. In today's era everyone is promoting and advertising by Social Media Optimization. Many people say that Social Media Optimization can only advance their website. We can do this both ways in Paid and Free. With this help we can make our website Top Ranking.
Social Media Optimization (SMO) Definition
SMO, which is also called Social Media Optimization refers to a digital marketing process whereby you can increase your visibility online. You create more awareness for your brand’s products or services. The overall goal is to generate more traffic to your website via your social media pages. The focus is on you gaining more engagements for social media content. One striking difference between SEO and SMO is this; SEO is done in a bid to get you ranking on a search engine’s first page, while SMO focuses on optimization done to encourage more sharing of your website’s link across social media.
SMO content covers a lot of things; from plain written text, to high quality images or videos. Common ways of engaging in social media posts includes; liking the post, commenting under the post, retweeting etc.
Social Media Optimization (SMO) Strategies
Social media optimization have strategies and techniques which when used, makes it all the more effective. When you duly apply the strategies properly, you get more results. These strategies will help you drive organic traffic to your social media pages.
Use Keywords
Just like SEO, you will need keywords for your SMO. And not just any random keywords, you will need to focus on specific keywords which are peculiar to your niche and perform well. Your keywords use, as well as your social media page must be in sync; that is how to optimize your social media page using keywords.
What you must do is ensure your major keywords are spread generously all through your page. This includes your profile or ‘about’, your page name or username, your company’s information, details etc. However, be careful to apply keywords in ways that make it look natural. The last thing you would want to do is let your profile come off as spams.
Optimize your Content
What this means is for you to effectively use keywords in your social media content. Each post should contain relevant keywords within. You have to carefully select the keywords in your links, content, as well as hashtags. This strategy makes your brand to easily be found when someone searches for related keywords.
Never Ignore Quality
Having a keyword researched article is one thing; making it so valuable for your audience is another strategy that should not be ignored. The place of quality content can never be overemphasized. There is this common phrase that goes “content is king!” and indeed it is. Always ensure that your content is of great value to your audience.
Besides quality, you also need consistency. Post quality and valuable content consistently. Every content must add value, in one way or another to your audience. Your content can either be educative, entertaining or just simply informative. Whatever kinds of content you decide to produce, just ensure you are adding value, even if it’s as simple as making your audience laugh/smile.
Blend your Social and Website Presences
You have to ensure that neither your website nor social media page lacks attention. Don’t love one and ignore the other. Cultivate the habit of integrating and blending both together. You can do this by linking your social media pages to your website, and your website to your social media pages. Create content consistently around both and promote each separately. You can also configure your website to automatically share blog posts to your social media pages. That is, anytime you make a post on your website, it is also shared to your social media pages.
Grow your Followers
The next thing you would need to do is grow your followers on social media. If you are active on social media, then this is one strategy that is helpful for SMO. Having a large follower base on social media can help boost your page’s ranking. However, buying followers or likes is not the way to go about it.
Growing your followers organically is the sure way to go. It’s a slow process but still the best one yet. You do this by consistently posting engaging content on your pages.
Use External Links
As much as you can, use external links. This is an effective way to do SMO. Encourage more external links that directs back to your website. You achieve this by creating great content and sharing it as much as you can.
Have Attention-grabbing Headlines
You need to know how to frame headlines in a way that sparks curiosity enough for it to get clicked. Your title should be descriptive and also able to command attention. Whichever way you put it, just ensure that it is relevant to your content and hashtags.
Micro Blogging
This refers to very short blog posts. These usually consist of a sentence or at most three. Micro blogs are used to share information, tips, videos, images etc. there are a few sites which you can sign up to in order to create micro blogs. E.g., Tumblr, Posterous etc.
These can be used to keep up with trends on social media. You can also automatically redirect such micro blog posts to your social media pages. This helps your consistency and value-providing game. This SMO strategy also enables brand awareness and visibility.
Social Bookmarks
This is simply when you submit your website link to your social media links. These links are public and helps you network better. There are particular sites for this, such as, Reddit, Digg, Stumble upon, Scoop.it etc.
When you bookmark your website on any of these sites, it helps you get quality backlinks.
Create Content Worthy of Backlinks
Your posts on social media has the ability to go viral, but you must make them worthy enough. The more you create compelling content which other brands love, the more it gets shared, the more your social media page gets referred, and the more backlinks you get to both your social media pages and your website.
Benefits of Social Media Optimization(SMO)
Local Audience - In Local Audience, you can also add a crowd around you to Social Media. You can also join the people who are present in the Local Audience in different states.
Out of Country - SMO's biggest advantage is that you are not only with your country but also the audience of Out of Country. Which sites are used in SMO
For social media optimization we use some of the top web sites of Internet. like-
- YouTube
Some tips while using Social Media Optimization
- Create Reputation
- Be humble
- Make links
- Tag your post to as many people as possible.
- If possible, please share the Fresh Content.
- You have to post content that is based on a maximum of Real Life.
- You should know what your audience wants and what kind of content the audience likes.
- Daily update
How to use Social Media Optimization
- You can make the best use of SMO by creating your Facebook Page by putting your post in it. You can create a group on Facebook and add some people to it. So that more and more people will see your post. And if he wants, he can do it further. This will keep your post Daily Update. You can also post your post by tagging the post which you are about to enter in your account by tagging your friends.
- With the help of Messenger or using it you can send different people personally, Massage Massage, so that your post will be promoted.
- Twitter- The biggest advantage of Twitter is that we can tag our post to big film stars, politicians or anyone else who is famous. So that big movie stars, politicians or other people can also share it by looking at your post.
- You can give Daily Post updates by creating WhatsApp-Group.
 : Definition, Strategies, Benefits){kind=link}
0 Comments